{"id":11706,"date":"2026-01-13T16:43:08","date_gmt":"2026-01-13T08:43:08","guid":{"rendered":"https:\/\/am.mcu.edu.tw\/?page_id=11706"},"modified":"2026-09-15T17:20:40","modified_gmt":"2026-09-15T09:20:40","slug":"faq","status":"publish","type":"page","link":"https:\/\/am.mcu.edu.tw\/en\/faq\/","title":{"rendered":"FAQ"},"content":{"rendered":"<div id=\"cs-content\" class=\"cs-content\"><div class=\"x-section e11706-1 m916-0\"><div class=\"x-row x-container max width e11706-2 m916-1 m916-2\"><div class=\"x-row-inner\"><div class=\"x-col e11706-3 m916-4 m916-5\"><span class=\"x-image e11706-4 m916-6\"><img src=\"https:\/\/am.mcu.edu.tw\/wp-content\/uploads\/sites\/133\/2026\/01\/image-dc7c2bdb-removebg-preview.png\" width=\"383.5\" height=\"162.5\" alt=\"Image\" loading=\"lazy\"><\/span><div class=\"x-text x-text-headline e11706-5 m916-7\"><div class=\"x-text-content\"><div class=\"x-text-content-text\"><h1 class=\"x-text-content-text-primary\"><span class=\"thim-color\"><strong>Q&amp;A<\/strong><\/span><\/h1><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"x-row x-container max width e11706-6 m916-1 m916-3\"><div class=\"x-row-inner\"><div class=\"x-col e11706-7 m916-5\"><div class=\"x-acc e11706-8 m916-8\" role=\"tablist\" id=\"x-acc-e11706-8\"><div class=\"e11706-9 x-acc-item\"><button id=\"tab-e11706-9\" class=\"x-acc-header\" role=\"tab\" type=\"button\" aria-selected=\"false\" aria-expanded=\"false\" aria-controls=\"panel-e11706-9\" data-x-toggle=\"collapse\" data-x-toggleable=\"e11706-9\"><span class=\"x-acc-header-content\"><span class=\"x-acc-header-indicator\">&#x25b8;<\/span><span class=\"x-acc-header-text\"><span style=\"color: #000000\">Q1: What degree do I receive upon graduating from this program?<\/span><\/span><\/span><\/button><div id=\"panel-e11706-9\" role=\"tabpanel\" aria-hidden=\"true\" aria-labelledby=\"tab-e11706-9\" data-x-toggleable=\"e11706-9\" data-x-toggle-collapse=\"1\" class=\"x-collapsed\"><div class=\"x-acc-content\"><p>A:<span data-path-to-node=\"3,0,1,0\"><span class=\"citation-273\">Upon graduation, we confer<\/span><b data-path-to-node=\"3,0,1,0\" data-index-in-node=\"14\"><span class=\"citation-273\">Bachelor of Business Administration (B.B.A.)<\/span><\/b><\/span><span data-path-to-node=\"3,0,1,3\"><span class=\"citation-272\">.<br \/>\n<span class=\"citation-271\">Full Chinese and English names of the degree certificate (<a href=\"https:\/\/am.mcu.edu.tw\/%e6%8e%88%e4%ba%88%e5%ad%b8%e4%bd%8d%e5%90%8d%e7%a8%b1\/\" target=\"_blank\" rel=\"noopener\">Click here<\/a>).<\/span><br \/>\n<\/span><\/span><\/p><\/div><\/div><\/div><div class=\"e11706-10 x-acc-item\"><button id=\"tab-e11706-10\" class=\"x-acc-header\" role=\"tab\" type=\"button\" aria-selected=\"false\" aria-expanded=\"false\" aria-controls=\"panel-e11706-10\" data-x-toggle=\"collapse\" data-x-toggleable=\"e11706-10\"><span class=\"x-acc-header-content\"><span class=\"x-acc-header-indicator\">&#x25b8;<\/span><span class=\"x-acc-header-text\"><span style=\"color: #000000\">Q2: Is this program about \u201cprogramming\u201d or \u201cmanagement\u201d?<\/span><\/span><\/span><\/button><div id=\"panel-e11706-10\" role=\"tabpanel\" aria-hidden=\"true\" aria-labelledby=\"tab-e11706-10\" data-x-toggleable=\"e11706-10\" data-x-toggle-collapse=\"1\" class=\"x-collapsed\"><div class=\"x-acc-content\"><p>A: Both\u2014we cultivate a new generation of talent who can \u201cdirect AI to solve business problems\u201d!<br \/>\n<span class=\"citation-305\">The design philosophy of this program is \u201cinterdisciplinary integration.\u201d We do not solely teach programming, nor only management theory\u2014we combine both. <\/span><span class=\"citation-305 citation-end-305\"><sup class=\"superscript\" data-turn-source-index=\"1\"><\/sup><sup class=\"superscript\" data-turn-source-index=\"1\"><\/sup><\/span><span class=\"citation-304\"><\/span><span class=\"citation-304\">The goal is for you to learn how to use AI tools (such as generative AI and big data analytics) to optimize business decisions, analyze market trends, and solve real enterprise problems. <\/span><span class=\"citation-304 citation-end-304\"><sup class=\"superscript\" data-turn-source-index=\"2\"><\/sup><sup class=\"superscript\" data-turn-source-index=\"2\"><\/sup><sup class=\"superscript\" data-turn-source-index=\"2\"><\/sup><sup class=\"superscript\" data-turn-source-index=\"2\"><\/sup><\/span>Simply put, we cultivate managers who understand technology, or technology practitioners who understand business strategy.<\/p><\/div><\/div><\/div><div class=\"e11706-11 x-acc-item\"><button id=\"tab-e11706-11\" class=\"x-acc-header\" role=\"tab\" type=\"button\" aria-selected=\"false\" aria-expanded=\"false\" aria-controls=\"panel-e11706-11\" data-x-toggle=\"collapse\" data-x-toggleable=\"e11706-11\"><span class=\"x-acc-header-content\"><span class=\"x-acc-header-indicator\">&#x25b8;<\/span><span class=\"x-acc-header-text\">Q3: What fields will the curriculum cover?<\/span><\/span><\/button><div id=\"panel-e11706-11\" role=\"tabpanel\" aria-hidden=\"true\" aria-labelledby=\"tab-e11706-11\" data-x-toggleable=\"e11706-11\" data-x-toggle-collapse=\"1\" class=\"x-collapsed\"><div class=\"x-acc-content\"><p data-path-to-node=\"8\"><span class=\"citation-303\">Our curriculum structure is like a golden triangle covering three core modules <\/span><span class=\"citation-303 citation-end-303\"><sup class=\"superscript\" data-turn-source-index=\"3\"><\/sup><sup class=\"superscript\" data-turn-source-index=\"3\"><\/sup><sup class=\"superscript\" data-turn-source-index=\"3\"><\/sup><sup class=\"superscript\" data-turn-source-index=\"3\"><\/sup><\/span>\uff1a<\/p>\n<p data-path-to-node=\"9,0,0\">1. AI Application Technology: Learn Python\/R programming, generative AI applications, machine learning, web scraping, and data mining.<br \/>\n2. Marketing Analysis: Learn consumer behavior analysis, digital marketing, recommendation systems (e.g., Netflix\/YouTube algorithms), and omnichannel marketing strategy.<br \/>\n3. Business Management: Learn financial analysis, supply chain management, project management, innovation and entrepreneurship, and ESG sustainable management.<\/p><\/div><\/div><\/div><div class=\"e11706-12 x-acc-item\"><button id=\"tab-e11706-12\" class=\"x-acc-header\" role=\"tab\" type=\"button\" aria-selected=\"false\" aria-expanded=\"false\" aria-controls=\"panel-e11706-12\" data-x-toggle=\"collapse\" data-x-toggleable=\"e11706-12\"><span class=\"x-acc-header-content\"><span class=\"x-acc-header-indicator\">&#x25b8;<\/span><span class=\"x-acc-header-text\"><span style=\"color: #000000\">Q4: How is the curriculum here different from traditional single-field learning?<\/span><\/span><\/span><\/button><div id=\"panel-e11706-12\" role=\"tabpanel\" aria-hidden=\"true\" aria-labelledby=\"tab-e11706-12\" data-x-toggleable=\"e11706-12\" data-x-toggle-collapse=\"1\" class=\"x-collapsed\"><div class=\"x-acc-content\"><p data-path-to-node=\"5\"><span data-path-to-node=\"10,0\"><b data-path-to-node=\"10,0\" data-index-in-node=\"26\">A:<\/b>We emphasize putting technology into practice and real application scenarios. <br \/>\n<\/span><span class=\"citation-302\"><\/span><span class=\"citation-302\">Compared with engineering training that drills into low-level algorithms, or management courses that purely explore theory, this program emphasizes the \u201cconnecting middle.\u201d<\/span><span class=\"citation-302 citation-end-302\"><sup class=\"superscript\" data-turn-source-index=\"4\"><\/sup><sup class=\"superscript\" data-turn-source-index=\"4\"><\/sup><sup class=\"superscript\" data-turn-source-index=\"4\"><\/sup><sup class=\"superscript\" data-turn-source-index=\"4\"><\/sup><\/span>For example, we do not only teach you to write code\u2014we teach you how to use code to \u201ccapture online social buzz\u201d for marketing strategy; we do not only teach management\u2014we teach you how to use \u201cdata dashboards\u201d to monitor business performance. This is an integrated program emphasizing \u201clearning by doing.\u201d<\/p><\/div><\/div><\/div><div class=\"e11706-13 x-acc-item\"><button id=\"tab-e11706-13\" class=\"x-acc-header\" role=\"tab\" type=\"button\" aria-selected=\"false\" aria-expanded=\"false\" aria-controls=\"panel-e11706-13\" data-x-toggle=\"collapse\" data-x-toggleable=\"e11706-13\"><span class=\"x-acc-header-content\"><span class=\"x-acc-header-indicator\">&#x25b8;<\/span><span class=\"x-acc-header-text\">Q5: I am a humanities (social sciences) student with a weak math or computer background\u2014can I keep up?<\/span><\/span><\/button><div id=\"panel-e11706-13\" role=\"tabpanel\" aria-hidden=\"true\" aria-labelledby=\"tab-e11706-13\" data-x-toggleable=\"e11706-13\" data-x-toggle-collapse=\"1\" class=\"x-collapsed\"><div class=\"x-acc-content\"><p data-path-to-node=\"13\">A: Don\u2019t worry\u2014our curriculum uses progressive teaching designed for all backgrounds.<\/p>\n\n<ul>\n \t<li data-path-to-node=\"13\"><span class=\"citation-301\">Starting from zero:<\/span><span class=\"citation-301\"> In the freshman and sophomore years, we start from the fundamentals\u2014\u201cIntroduction to AI\u201d and \u201cBasic Programming\u201d\u2014building your logic step by step. <\/span><span class=\"citation-301 citation-end-301\"><sup class=\"superscript\" data-turn-source-index=\"5\"><\/sup><sup class=\"superscript\" data-turn-source-index=\"5\"><\/sup><sup class=\"superscript\" data-turn-source-index=\"5\"><\/sup><sup class=\"superscript\" data-turn-source-index=\"5\"><\/sup><\/span>.<\/li>\n \t<li>\n<p data-path-to-node=\"14,1,1\"><span class=\"citation-300\">Arts &amp; sciences complement each other:<\/span><span class=\"citation-300\"> We warmly welcome Group I (humanities, law, and business) students, because AI applications require sensitivity to \u201cpeople\u201d and \u201cmarkets\u201d\u2014a strength of humanities students. Combined with the logical strengths of Group II students, classmates from different backgrounds can spark even more ideas in project collaboration. <\/span><span class=\"citation-300 citation-end-300\"><sup class=\"superscript\" data-turn-source-index=\"6\"><\/sup><\/span>.<\/p>\n<\/li>\n<\/ul><\/div><\/div><\/div><div class=\"e11706-14 x-acc-item\"><button id=\"tab-e11706-14\" class=\"x-acc-header\" role=\"tab\" type=\"button\" aria-selected=\"false\" aria-expanded=\"false\" aria-controls=\"panel-e11706-14\" data-x-toggle=\"collapse\" data-x-toggleable=\"e11706-14\"><span class=\"x-acc-header-content\"><span class=\"x-acc-header-indicator\">&#x25b8;<\/span><span class=\"x-acc-header-text\"><span style=\"color: #000000\">Q6: I hear we have to program\u2014won\u2019t it be boring?<\/span><\/span><\/span><\/button><div id=\"panel-e11706-14\" role=\"tabpanel\" aria-hidden=\"true\" aria-labelledby=\"tab-e11706-14\" data-x-toggleable=\"e11706-14\" data-x-toggle-collapse=\"1\" class=\"x-collapsed\"><div class=\"x-acc-content\">A: We introduce topics through popular, engaging real-world cases. <span class=\"citation-299\"><\/span><span class=\"citation-299\">Course content keeps pace with tech trends; for example, you will encounter interesting topics such as \u201cInteractive Technology Marketing (VR\/AR),\u201d \u201cGenerative AI (e.g., ChatGPT applications),\u201d and \u201cWeb Scraping.\u201d <\/span><span class=\"citation-299 citation-end-299\"><sup class=\"superscript\" data-turn-source-index=\"7\"><\/sup><sup class=\"superscript\" data-turn-source-index=\"7\"><\/sup><sup class=\"superscript\" data-turn-source-index=\"7\"><\/sup><sup class=\"superscript\" data-turn-source-index=\"7\"><\/sup><\/span><span class=\"citation-298\"><\/span><span class=\"citation-298\">.<\/span><\/div><\/div><\/div><div class=\"e11706-15 x-acc-item\"><button id=\"tab-e11706-15\" class=\"x-acc-header\" role=\"tab\" type=\"button\" aria-selected=\"false\" aria-expanded=\"false\" aria-controls=\"panel-e11706-15\" data-x-toggle=\"collapse\" data-x-toggleable=\"e11706-15\"><span class=\"x-acc-header-content\"><span class=\"x-acc-header-indicator\">&#x25b8;<\/span><span class=\"x-acc-header-text\"><span style=\"color: #000000\">Q7: What jobs can I pursue after graduation? Is market demand strong?<\/span><\/span><\/span><\/button><div id=\"panel-e11706-15\" role=\"tabpanel\" aria-hidden=\"true\" aria-labelledby=\"tab-e11706-15\" data-x-toggleable=\"e11706-15\" data-x-toggle-collapse=\"1\" class=\"x-collapsed\"><div class=\"x-acc-content\"><p data-path-to-node=\"18\">A: You will be highly sought-after talent with dual expertise and very broad career options. <span class=\"citation-297\"><\/span><span class=\"citation-297\">Industry currently faces a severe shortage of talent who can bridge technology and business. Surveys show that demand for such talent is surging not only in tech but also in finance, retail, and service sectors <\/span><span class=\"citation-297 citation-end-297\"><sup class=\"superscript\" data-turn-source-index=\"9\"><\/sup><sup class=\"superscript\" data-turn-source-index=\"9\"><\/sup><sup class=\"superscript\" data-turn-source-index=\"9\"><\/sup><sup class=\"superscript\" data-turn-source-index=\"9\"><\/sup><\/span>. <span class=\"citation-296\"><\/span><span class=\"citation-296\">Future career options include <\/span><span class=\"citation-296 citation-end-296\"><sup class=\"superscript\" data-turn-source-index=\"10\"><\/sup><\/span>\uff1a<\/p>\n\n<ul data-path-to-node=\"19\">\n \t<li>\n<p data-path-to-node=\"19,0,0\">Data &amp; decision roles: Business Data Analyst, Operations Data Analyst, Market Analyst.<\/p>\n<\/li>\n \t<li>\n<p data-path-to-node=\"19,1,0\">Marketing Management Roles: Digital Marketing Manager, Product Development Project Manager (PM), Customer Behavior Analyst.<\/p>\n<\/li>\n \t<li>\n<p data-path-to-node=\"19,2,0\">Technology Application Roles: AI Data Application Specialist, Web Engineer.<\/p>\n<\/li>\n<\/ul><\/div><\/div><\/div><div class=\"e11706-16 x-acc-item\"><button id=\"tab-e11706-16\" class=\"x-acc-header\" role=\"tab\" type=\"button\" aria-selected=\"false\" aria-expanded=\"false\" aria-controls=\"panel-e11706-16\" data-x-toggle=\"collapse\" data-x-toggleable=\"e11706-16\"><span class=\"x-acc-header-content\"><span class=\"x-acc-header-indicator\">&#x25b8;<\/span><span class=\"x-acc-header-text\"><span style=\"color: #000000\">Q8: Does the school provide internship opportunities to experience the workplace first?<\/span><\/span><\/span><\/button><div id=\"panel-e11706-16\" role=\"tabpanel\" aria-hidden=\"true\" aria-labelledby=\"tab-e11706-16\" data-x-toggleable=\"e11706-16\" data-x-toggle-collapse=\"1\" class=\"x-collapsed\"><div class=\"x-acc-content\">A: Yes\u2014we have planned a \u201c7+1\u201d full-time internship mechanism. <span class=\"citation-295\"><\/span><span class=\"citation-295\">In the second semester of senior year, you may choose to intern directly at a company. This lets you gain hands-on experience before graduation and support the goal of employment upon graduation. <\/span><span class=\"citation-295 citation-end-295\"><sup class=\"superscript\" data-turn-source-index=\"11\"><\/sup><\/span>.<\/div><\/div><\/div><div class=\"e11706-17 x-acc-item\"><button id=\"tab-e11706-17\" class=\"x-acc-header\" role=\"tab\" type=\"button\" aria-selected=\"false\" aria-expanded=\"false\" aria-controls=\"panel-e11706-17\" data-x-toggle=\"collapse\" data-x-toggleable=\"e11706-17\"><span class=\"x-acc-header-content\"><span class=\"x-acc-header-indicator\">&#x25b8;<\/span><span class=\"x-acc-header-text\">Q9: Do I need to bring an expensive high-end computer for this program?<\/span><\/span><\/button><div id=\"panel-e11706-17\" role=\"tabpanel\" aria-hidden=\"true\" aria-labelledby=\"tab-e11706-17\" data-x-toggleable=\"e11706-17\" data-x-toggle-collapse=\"1\" class=\"x-collapsed\"><div class=\"x-acc-content\">A: The university provides a professional computing environment for you. <span class=\"citation-293\"><\/span><span class=\"citation-293\">The university will progressively build dedicated laboratories and computer classrooms equipped with high-performance computing servers (dedicated to running AI models), VR interactive devices, Microsoft SQL Server databases, and other professional hardware and software to support your course practice and project research\u2014so you need not worry about insufficient personal equipment. <\/span><span class=\"citation-293 citation-end-293\"><sup class=\"superscript\" data-turn-source-index=\"13\"><\/sup><sup class=\"superscript\" data-turn-source-index=\"13\"><\/sup><sup class=\"superscript\" data-turn-source-index=\"13\"><\/sup><sup class=\"superscript\" data-turn-source-index=\"13\"><\/sup><\/span>.<\/div><\/div><\/div><div class=\"e11706-18 x-acc-item\"><button id=\"tab-e11706-18\" class=\"x-acc-header\" role=\"tab\" type=\"button\" aria-selected=\"false\" aria-expanded=\"false\" aria-controls=\"panel-e11706-18\" data-x-toggle=\"collapse\" data-x-toggleable=\"e11706-18\"><span class=\"x-acc-header-content\"><span class=\"x-acc-header-indicator\">&#x25b8;<\/span><span class=\"x-acc-header-text\">Q10: Can I apply for a \u201cminor\u201d or \u201cdouble major\u201d?<\/span><\/span><\/button><div id=\"panel-e11706-18\" role=\"tabpanel\" aria-hidden=\"true\" aria-labelledby=\"tab-e11706-18\" data-x-toggleable=\"e11706-18\" data-x-toggle-collapse=\"1\" class=\"x-collapsed\"><div class=\"x-acc-content\">A: Yes. See the Office of Academic Affairs Registration Section website for related regulations and application procedures (<a href=\"https:\/\/academic.mcu.edu.tw\/qa-ch-02registrar-section\/\" target=\"_blank\" rel=\"noopener\">Click here<\/a>).<\/div><\/div><\/div><div class=\"e11706-19 x-acc-item\"><button id=\"tab-e11706-19\" class=\"x-acc-header\" role=\"tab\" type=\"button\" aria-selected=\"false\" aria-expanded=\"false\" aria-controls=\"panel-e11706-19\" data-x-toggle=\"collapse\" data-x-toggleable=\"e11706-19\"><span class=\"x-acc-header-content\"><span class=\"x-acc-header-indicator\">&#x25b8;<\/span><span class=\"x-acc-header-text\"><span style=\"color: #000000\">Q11: Besides the diploma, what certifications can I obtain to prove my competencies?<\/span><\/span><\/span><\/button><div id=\"panel-e11706-19\" role=\"tabpanel\" aria-hidden=\"true\" aria-labelledby=\"tab-e11706-19\" data-x-toggleable=\"e11706-19\" data-x-toggle-collapse=\"1\" class=\"x-collapsed\"><div class=\"x-acc-content\">A: We offer a complete certification roadmap and incentive system. <span class=\"citation-292\"><\/span><span class=\"citation-292\">The program will guide you to obtain certifications in three major categories: \u201cAI Basic Literacy,\u201d \u201cAI Programming (Python\/R),\u201d and \u201cBusiness Management (e.g., project management, digital marketing).\u201d <\/span><span class=\"citation-292 citation-end-292\"><sup class=\"superscript\" data-turn-source-index=\"14\"><\/sup><\/span><span class=\"citation-291\"><\/span><span class=\"citation-291\">.<\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Q&amp;A&#x25b8;Q1: What degree do I receive upon graduating from this program?A:Upon graduation, we conferBachelor of Business Administration (B.B.A.). Full Chinese and English names of the degree certificate (Click here). &#x25b8;Q2: Is this program about \u201cprogramming\u201d or \u201cmanagement\u201d?A: Both\u2014we cultivate a new generation of talent who can \u201cdirect AI to solve business problems\u201d! The design philosophy of this program is \u201cinterdisciplinary &#8230; <\/p>\n<div><a href=\"https:\/\/am.mcu.edu.tw\/en\/faq\/\" class=\"more-link\">Read More<\/a><\/div>\n","protected":false},"author":176,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-blank-4.php","meta":{"_themeisle_gutenberg_block_has_review":false,"_vp_format_video_url":"","_vp_image_focal_point":[]},"acf":[],"_links":{"self":[{"href":"https:\/\/am.mcu.edu.tw\/en\/wp-json\/wp\/v2\/pages\/11706"}],"collection":[{"href":"https:\/\/am.mcu.edu.tw\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/am.mcu.edu.tw\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/am.mcu.edu.tw\/en\/wp-json\/wp\/v2\/users\/176"}],"replies":[{"embeddable":true,"href":"https:\/\/am.mcu.edu.tw\/en\/wp-json\/wp\/v2\/comments?post=11706"}],"version-history":[{"count":5,"href":"https:\/\/am.mcu.edu.tw\/en\/wp-json\/wp\/v2\/pages\/11706\/revisions"}],"predecessor-version":[{"id":11915,"href":"https:\/\/am.mcu.edu.tw\/en\/wp-json\/wp\/v2\/pages\/11706\/revisions\/11915"}],"wp:attachment":[{"href":"https:\/\/am.mcu.edu.tw\/en\/wp-json\/wp\/v2\/media?parent=11706"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}