{"id":11682,"date":"2022-10-26T10:14:48","date_gmt":"2022-10-26T02:14:48","guid":{"rendered":"https:\/\/am.mcu.edu.tw\/?page_id=11682"},"modified":"2026-09-14T17:17:13","modified_gmt":"2026-09-14T09:17:13","slug":"program-introduction","status":"publish","type":"page","link":"https:\/\/am.mcu.edu.tw\/en\/program-introduction\/","title":{"rendered":"Program Introduction"},"content":{"rendered":"<div id=\"cs-content\" class=\"cs-content\"><div class=\"x-row x-container max width e11682-1 m90i-0\"><div class=\"x-row-inner\"><div class=\"x-col e11682-2 m90i-1\"><span class=\"x-image e11682-3 m90i-2\"><img src=\"https:\/\/am.mcu.edu.tw\/wp-content\/uploads\/sites\/133\/2026\/01\/image-1c0cc058-removebg-preview.png\" width=\"383.5\" height=\"162.5\" alt=\"Image\" loading=\"lazy\"><\/span><div class=\"x-text x-text-headline e11682-4 m90i-3 m90i-4\"><div class=\"x-text-content\"><div class=\"x-text-content-text\"><h1 class=\"x-text-content-text-primary\"><span style=\"color: #000000\"><strong><span class=\"thim-color\">Program Introduction<\/span><\/strong><\/span><\/h1><\/div><\/div><\/div><div class=\"x-text x-text-headline e11682-5 m90i-4 m90i-5\"><div class=\"x-text-content\"><div class=\"x-text-content-text\"><h1 class=\"x-text-content-text-primary\"><strong><span style=\"color: #808080\">\/ Program&nbsp;introduction \/<\/span><\/strong><\/h1><\/div><\/div><\/div><div class=\"x-tabs e11682-6 m90i-6\" data-x-element=\"tabs\"><div class=\"x-tabs-list\"><ul role=\"tablist\"><li role=\"presentation\"><button id=\"tab-e11682-7\" class=\"e11682-7 x-active\" role=\"tab\" aria-selected=\"true\" aria-controls=\"panel-e11682-7\" data-x-toggle=\"tab\" data-x-toggleable=\"tab-item-e11682-7\" data-x-toggle-group=\"tab-group-e11682-6\"><span ><strong>Mission<\/strong><\/span><\/button><\/li><li role=\"presentation\"><button id=\"tab-e11682-8\" class=\"e11682-8\" role=\"tab\" aria-selected=\"false\" aria-controls=\"panel-e11682-8\" data-x-toggle=\"tab\" data-x-toggleable=\"tab-item-e11682-8\" data-x-toggle-group=\"tab-group-e11682-6\"><span ><strong>Program History<\/strong><\/span><\/button><\/li><li role=\"presentation\"><button id=\"tab-e11682-9\" class=\"e11682-9\" role=\"tab\" aria-selected=\"false\" aria-controls=\"panel-e11682-9\" data-x-toggle=\"tab\" data-x-toggleable=\"tab-item-e11682-9\" data-x-toggle-group=\"tab-group-e11682-6\"><span >Program Features<\/span><\/button><\/li><li role=\"presentation\"><button id=\"tab-e11682-10\" class=\"e11682-10\" role=\"tab\" aria-selected=\"false\" aria-controls=\"panel-e11682-10\" data-x-toggle=\"tab\" data-x-toggleable=\"tab-item-e11682-10\" data-x-toggle-group=\"tab-group-e11682-6\"><span ><strong>Program Goals<\/strong><\/span><\/button><\/li><\/ul><\/div><div class=\"x-tabs-panels\"><div id=\"panel-e11682-7\" class=\"x-tabs-panel e11682-7 x-active\" role=\"tabpanel\" aria-labelledby=\"tab-e11682-7\" aria-hidden=\"false\" data-x-toggleable=\"tab-item-e11682-7\"><p><\/p>\n<p><img src=\"https:\/\/am.mcu.edu.tw\/wp-content\/uploads\/sites\/133\/2026\/01\/image-5925a2a4-removebg-preview-500x174.png\" alt=\"\" width=\"500\" height=\"174\" class=\"size-vp_sm wp-image-11041 aligncenter\" \/><\/p>\n<p><\/p>\n<p><span style=\"font-size: 20px;color: #000000\">          Guided by Ming Chuan University\u2019s educational ethos of treating every student as our own child, this program prepares \u201cTen-Force\u201d talent with teamwork, a global outlook, and balanced theory and practice\u2014ready for an era when artificial intelligence is reshaping industry. Our core mission integrates business and management expertise with in-depth AI applications, so students gain foundational AI literacy and programming skills while also learning to solve real management problems, improve decision quality, and transform business models. The goal is to develop cross-disciplinary, hybrid business leaders who can stand out in the digital transformation wave.<\/span><\/p><\/div><div id=\"panel-e11682-8\" class=\"x-tabs-panel e11682-8\" role=\"tabpanel\" aria-labelledby=\"tab-e11682-8\" aria-hidden=\"true\" data-x-toggleable=\"tab-item-e11682-8\"><p><img src=\"https:\/\/am.mcu.edu.tw\/wp-content\/uploads\/sites\/133\/2026\/09\/en-timeline-ai-program.jpg\" alt=\"Program timeline\" width=\"742\" height=\"314\" class=\"size-large aligncenter\" \/><\/p>\n<p>        This program grew from Ming Chuan University\u2019s sharp focus on technological change and forward-looking planning. Beginning in Academic Year 2020 (AY 109), under the visionary leadership of President Lee Chuan and successive presidents, the university began planning a campus-wide AI curriculum framework. In Academic Year 2021 (AY 110), Artificial Intelligence became a required freshman course university-wide, with Python as the core tool, laying the foundation for \u201cAI application literacy.\u201d<\/p>\n<p>          As technology advanced, the university promoted \u201cAI application popularization,\u201d embedding AI across colleges\u2019 professional courses, and advanced \u201cAI application specialization\u201d through measures such as establishing AI-related departments. Building on the School of Management\u2019s AACSB accreditation, and to meet strong demand for cross-disciplinary AI talent in business and management, the Bachelor\u2019s Degree Program in Artificial Intelligence Applications and Management was formally established in Academic Year 2026 (AY 115), delivering integrated professional training aligned with global industry change.<\/p><\/div><div id=\"panel-e11682-9\" class=\"x-tabs-panel e11682-9\" role=\"tabpanel\" aria-labelledby=\"tab-e11682-9\" aria-hidden=\"true\" data-x-toggleable=\"tab-item-e11682-9\"><p><\/p>\n<p><\/p>\n<p><img src=\"https:\/\/am.mcu.edu.tw\/wp-content\/uploads\/sites\/133\/2026\/09\/en-five-pillars.jpg\" alt=\"Program features\" width=\"742\" height=\"314\" class=\"size-large aligncenter\" \/><\/p>\n<p>1. Deep Cross-disciplinary Integration:<br \/>\nUnlike programs focused only on information technology, our curriculum is organized into three modules\u2014Advanced AI Applications, Market Analysis Capabilities, and Business Management Capabilities\u2014so students build programming skills alongside a solid foundation in business and management theory.<\/p>\n<p>2. Innovative TA and Hands-on Practice:<br \/>\nOutstanding senior students serve as teaching assistants (TAs) to support newcomers in AI courses, reinforcing learning by teaching. Graduation projects and international competitions further assess students\u2019 real-world capability.<\/p>\n<p>3. Flexible and Practical Curriculum:<br \/>\n\u201c7+1\u201d corporate internship: students complete a full internship in industry during the second semester of the senior year, supporting the goal of being employment-ready upon graduation.<\/p>\n<p>4. Professional Certification Oriented:<br \/>\nThe program links assessment of AI literacy, programming, and management application skills with professional certifications (such as ERP, big data analytics, and Python machine learning) to strengthen competitiveness.<\/p>\n<p>5. Internationalization and Resource Sharing:<br \/>\nCombined with AACSB quality assurance in the School of Management and alumni network resources, students gain rich internship platforms and internationally connected learning opportunities.<\/p><\/div><div id=\"panel-e11682-10\" class=\"x-tabs-panel e11682-10\" role=\"tabpanel\" aria-labelledby=\"tab-e11682-10\" aria-hidden=\"true\" data-x-toggleable=\"tab-item-e11682-10\"><p><\/p>\n<p><\/p>\n<p><\/p>\n<p><\/p>\n<p><span style=\"font-size: 20px;color: #000000\"><img src=\"https:\/\/am.mcu.edu.tw\/wp-content\/uploads\/sites\/133\/2026\/09\/en-use-build-manage-ai.jpg\" alt=\"Use AI, Build AI, Manage AI\" width=\"742\" height=\"314\" class=\"size-large aligncenter\" \/><\/span><\/p>\n<p>Program goal: cultivate cross-disciplinary talent who Use AI, Build AI, and Manage AI.<\/p>\n<p>        Our core aim addresses a common gap\u2014information programs that lack business and management thinking\u2014by developing hybrid talent who can apply AI to real business management problems. Educational goals fall into three directions:<\/p>\n<p>1. Core AI literacy and skills:<br \/>\nRather than focusing only on theory, the program builds progressively from foundations to advanced applications. Students learn programming (Python, R), database management, big data analytics, machine learning, and deep learning, so they gain both AI literacy and the ability to develop and adapt AI applications.<\/p>\n<p>2. Business management and decision-making:<br \/>\nAI must create business value. Coursework covers management, financial analysis, supply chain management, and project management. Students learn data-driven decision-making, performance analysis, and risk assessment\u2014developing the management capability to \u201cManage AI.\u201d<\/p>\n<p>3. Market analysis and practical application:<br \/>\nFor marketing and market-facing needs, the program emphasizes consumer behavior analysis, digital marketing, CRM (customer relationship management), and recommender systems. Through hands-on courses and capstone projects, students integrate skills in data mining and visualization to address industry pain points and stay employment-ready upon graduation.<\/p>\n\n<ul><\/ul><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Program Introduction\/ Program&nbsp;introduction \/MissionProgram HistoryProgram FeaturesProgram Goals Guided by Ming Chuan University\u2019s educational ethos of treating every student as our own child, this program prepares \u201cTen-Force\u201d talent with teamwork, a global outlook, and balanced theory and practice\u2014ready for an era when artificial intelligence is reshaping industry. Our core mission integrates business and management expertise with in-depth AI applications, so students &#8230; <\/p>\n<div><a href=\"https:\/\/am.mcu.edu.tw\/en\/program-introduction\/\" class=\"more-link\">Read More<\/a><\/div>\n","protected":false},"author":176,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-blank-4.php","meta":{"_themeisle_gutenberg_block_has_review":false,"_vp_format_video_url":"","_vp_image_focal_point":[]},"acf":[],"_links":{"self":[{"href":"https:\/\/am.mcu.edu.tw\/en\/wp-json\/wp\/v2\/pages\/11682"}],"collection":[{"href":"https:\/\/am.mcu.edu.tw\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/am.mcu.edu.tw\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/am.mcu.edu.tw\/en\/wp-json\/wp\/v2\/users\/176"}],"replies":[{"embeddable":true,"href":"https:\/\/am.mcu.edu.tw\/en\/wp-json\/wp\/v2\/comments?post=11682"}],"version-history":[{"count":8,"href":"https:\/\/am.mcu.edu.tw\/en\/wp-json\/wp\/v2\/pages\/11682\/revisions"}],"predecessor-version":[{"id":11764,"href":"https:\/\/am.mcu.edu.tw\/en\/wp-json\/wp\/v2\/pages\/11682\/revisions\/11764"}],"wp:attachment":[{"href":"https:\/\/am.mcu.edu.tw\/en\/wp-json\/wp\/v2\/media?parent=11682"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}